Design Process

Define the problem

In order to define the problem, I’ll start by meeting with my client to establish their goals for the project. Afterwards, I inform myself with their company, product/service, and target market. From there, I begin brainstorming and gathering inspiration.

Concept creation

Now that I’ve defined the problem, it’s time to put the ideas to paper. During this process, I use everything from word-banks to generate creative names to sketching ideas in order to discover early issues. Once I feel the project is going in the right direction, I begin to refine my concepts in order to generate a few solid proofs for my client.

Feedback

To obtain the best feedback possible, I present each proof with a “near-finished” quality. This allows my clients to fully understand my direction without needing to visualize my concepts further. After the presentation, I gather my feedback and make revisions accordingly. This process is repeated until both my client and I are certain the problem has been solved.